Your international patient growth department
Sanita Patient Growth, a company of Sanita Group, helps hospitals and healthcare groups build, manage and grow their international patient business: from choosing the right markets and creating demand to CRM, sales follow-up and referral partnerships.
Excellent medicine. Fragmented growth.
Most hospitals do not have an international patient problem. They have an international infrastructure problem.
Fragmented suppliers
An SEO agency, a media buyer, a web developer, a call centre and a few country agents, with nobody owning the outcome.
Enquiries that disappear
Requests arrive in another language and another time zone, are answered late and are not followed up to a decision.
No market logic
Budget goes where it is easy to advertise, not where treatment demand, pricing and travel access line up.
No recurring channels
Insurers, assistance companies, employers and referring doctors are not worked systematically, so every month starts from zero.
Not an agency. A growth department.
We work as an extension of the hospital’s commercial organisation, operating its international patient growth function. The aim is not to generate leads but to build a sustainable international patient business, measured from first enquiry to treatment revenue.
- ✓Market selection and prioritisation
- ✓Digital demand, lead generation and CRM
- ✓Multilingual follow-up and conversion
- ✓Local presence, partners and events in source markets
The hospital delivers the medicine
Medical decisions stay with the hospital. The hospital is responsible for:
- ✓Medical opinion and treatment planning
- ✓Pricing and quotation approval
- ✓Clinical review of published content
- ✓Capacity and appointment slots
- ✓Patient experience on arrival and follow-up data
Nine capabilities, one system
Capabilities that are usually spread across several departments and suppliers, run as one system with one report.
Market intelligence
Markets prioritised per treatment and per country on demand, demographics, purchasing power, pricing, travel access, referral networks and digital demand.
Digital acquisition
SEO, healthcare content, Google, Meta and YouTube campaigns, landing pages and visibility in AI search, built per country and per treatment.
Patient generation
Search, paid media, social, treatment pages, referrers, insurers, assistance companies, corporate programmes, representatives and events, feeding one system.
CRM and patient management
One record per patient, from first enquiry through qualification, consultation, quotation, booking, arrival, treatment and follow-up.
Sales and conversion
Multilingual qualification, telephone and WhatsApp follow-up, quotation follow-up and reactivation of dormant enquiries.
International market presence
Representatives, local partners and, where a market proves out, local offices and patient information points.
Insurance, assistance and B2B networks
Relationships with insurers, assistance companies, employers, brokers, doctors and referral organisations for recurring patient flow.
International healthcare events
Events in source markets that bring the hospital together with insurers, assistance companies, corporates, referring doctors and patients.
Data, performance and revenue
Reporting by market, treatment and channel, so you can see where value is created and where enquiries are lost.
From enquiry to revenue, one funnel
Every stage has an owner and a number. Reporting follows the full commercial journey, not clicks or traffic.
Eight questions answered every month
- ✓Which patients, from which countries?
- ✓For which treatments, through which channels?
- ✓At what acquisition cost and conversion rate?
- ✓Through which partners, generating what revenue?
The first six months
Infrastructure first, demand second, partners third, scale fourth.
Month 1 · Foundation
Market and treatment prioritisation, tracking, CRM and reporting set-up, content and campaign architecture.
Months 2–3 · Demand
Content programme and paid campaigns per country, sales team onboarding.
Months 3–4 · Conversion
Response-time and follow-up discipline, quotation and booking workflow, first optimisation cycle.
Months 4–6 · Scale
Insurance and assistance agreements, referral network activation, first source-market event.
What we need from you
With these four inputs we can return a costed plan with market allocation, volume targets and a performance structure.
- ✓Treatment portfolio and realistic monthly international capacity
- ✓Current international numbers: volume, source countries, average treatment value
- ✓How quotations are produced and how quickly medical opinion is returned
- ✓Target markets and the patient volume you want to reach in twelve months
Aligned around patient growth
A strategic outsourcing relationship rather than a set of separate service contracts. Scope, volumes and pricing are tailored to your treatment portfolio and target markets.
- ✓Platform retainer for the ongoing growth function
- ✓Performance component linked to agreed outcomes
- ✓Market build-out as individual countries prove out
- ✓Partner programmes for insurers, assistance companies and employers
The hospital delivers the medicine. We build the growth engine around it.
Sanita Patient Growth works alongside SanitaBooking, Sanita Group’s international patient service, which coordinates patients with 36 contracted hospitals in 11 cities in Turkey.
- ✓One partner instead of several suppliers
- ✓Reporting from the first month
- ✓Market selection decided jointly with the hospital
Request a partnership call
Tell us about your hospital and the markets you want to reach.